When was sia founded

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Wong, K. The Singapore Girl: From an experiment to an icon. In addition to its marketing campaign, SIA launched a successful behind-the-scenes lobbying effort to convince various countries to grant the airline access to their airports. SATS in By SIA's lobbying, marketing, and staff training efforts began to pay off with a 54 percent increase in passenger traffic that year alone.

The fleet now consisted of seven Boeing s, 14 s, and five s. In addition to facing a large increase in passenger traffic, SIA had to accommodate a surge in operating costs, brought about not only by increased expenditures but also by huge increases in the price of oil in and SIA survived this crisis by adopting a companywide cost-cutting program and relying on its loyal customer base. Also during this year SIA and the Singapore government announced plans for a vast new airport in the city of Changi, featuring a new headquarters building for SIA, a freight terminal for SATS, and an in-flight catering center.

The government provided a five-year plan for the construction of the airport, which was scheduled for completion in In July SIA announced a joint operation with British Airways to provide Concorde jet service between Singapore and London, an arrangement intended to bring prestige to SIA and help British Airways fully exploit the potential of its new supersonic aircraft.

Featuring the SIA yellow-and-black logo on one side and the British Airways logo on the other, the aircraft had its maiden flight on December 9, , but service was halted after three flights because of protests from the Malaysian government over environmental damage the Concorde caused while in Malaysian airspace. Full service resumed 13 months later on a thrice weekly basis via an alternate route and with a stop at Bahrain in the Persian Gulf. The service was terminated, however, in November Nevertheless, the project was deemed a marketing victory, and SIA became known as one of only four airlines to operate the supersonic aircraft.

Weekly flights to Los Angeles via Tokyo began at the end of The following year marked the opening of Singapore's new airport at Changi, offering improved service to visitors in Singapore and giving SIA the opportunity to expand its fleet. During this time, the comforts of the new airport, along with SIA's renowned customer service, resulted in SIA being named the top airline in the Asia Pacific region by customer preference.

In response to a growing demand, six Boeing s known as "Big Tops" were acquired, as well as seven Airbus As, to help SIA in its large-capacity routes. The purchases were part of a plan conceived in to replace the airline's entire fleet to decrease maintenance costs and increase punctuality. By SIA's destination network spanned 54 cities in 37 countries, and the airline had installed one of the world's most modern computer centers, with a staff of , to coordinate and control its flights and other operations.

In recognition of the airline's 40th anniversary that year, SIA engineers restored the airline's first plane, the Airspeed Consul. Furthermore, the Singapore government, which held 73 percent of SIA, floated part of its holding on the Singapore Stock Exchange, giving foreigners the opportunity to own up to 20 percent of the airline.

Employee holdings remained significant at 17 percent. By the carrier was also inking agreements with Lufthansa and Air Canada. Although the carrier continued to grow in the s, controlling costs remained a necessary priority. SIA used its younger, lower-cost SilkAir subsidiary to cover gaps in its route network. The company continued to expand its network, which included 68 cities in 40 countries in In response to rising labor expenses, SIA began shopping overseas for personnel, establishing a software developer in Bombay and investing in a Chinese maintenance facility and a Cambodian start-up airline.

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